Post by account_disabled on Jan 3, 2024 23:24:21 GMT -6
Ais a sensitive piece of information that can deter many users if it is not justified. The form fields were optimized improving the layout and description and hiding unnecessary ones. The telephone number is a delicate piece of information that can deter many users if it is not justified why do they ask for my phone number to buy some shoes If it is necessary to ask for the phone tell us why . By adding the phrase Only for shippingrelated issues next to the telephone field we make the reason clear and we are implicitly saying I am not going to call you or bother you.
The Address Line and Company fields are hidden and only shown if we click on the buttons again simplifying the form and making it less painful to fill out. In this case also in the initial version the field Send to a different Phone Number List address It was activated by default and was right at the bottom of the page without the user seeing it so that when they wanted to proceed with the payment the system reported errors in the form. A complete nonsense that generated confusion frustration greater abandonment and less conversion. Many of these aspects may seem very obvious but most of the time they are not noticed and unfortunately they are very common in ecommerce today.
Correcting these aspects improving them and carrying out tests can lead to important improvements in the benefit of online businesses. In our case we will study it comparing the before and after data and we will continue to continually implement improvements. Digital marketing ABOUT BLACKPOOL DIGITAL We build relationships in the digital age. and marketing strategy you need to grow. Get to know the agency LATEST ARTICLES The reputation of the logistics company on the internet Coinciding with a period such as the Christmas campaign.
The Address Line and Company fields are hidden and only shown if we click on the buttons again simplifying the form and making it less painful to fill out. In this case also in the initial version the field Send to a different Phone Number List address It was activated by default and was right at the bottom of the page without the user seeing it so that when they wanted to proceed with the payment the system reported errors in the form. A complete nonsense that generated confusion frustration greater abandonment and less conversion. Many of these aspects may seem very obvious but most of the time they are not noticed and unfortunately they are very common in ecommerce today.
Correcting these aspects improving them and carrying out tests can lead to important improvements in the benefit of online businesses. In our case we will study it comparing the before and after data and we will continue to continually implement improvements. Digital marketing ABOUT BLACKPOOL DIGITAL We build relationships in the digital age. and marketing strategy you need to grow. Get to know the agency LATEST ARTICLES The reputation of the logistics company on the internet Coinciding with a period such as the Christmas campaign.